SEO, a buzzword or something that has been tried and tested? If you had asked this question a decade ago, some might have told you that it’s a passing phase, a mere buzzword. However, now that it has been tried and tested, it is clear to see that it is actually something that a lot of businesses actively engage in and use to their advantage. To use it to your advantage, you need to understand it. SEO – Search Engine Optimization, it’s time to get into it.
At the root of SEO lies smart link building for a better digital presence, understanding the importance of strategic collaborations and essentially marketing and making yourself available to your niche or target market.
Smart Link Building
Have you ever wondered how some websites or platforms rank better than others? How is it that their names come up before your business? One is because of ad payments, so actively contributing financially to be named first but a close second is making use to clever key terms, which form the bedrock of search engine optimization. It may sound a little complex, so if you need The Linkbuilding Book to not only give you the ins and outs of link building but also share clever techniques, then go ahead and read that.
For now, understanding the basics is smart, which is that each site has certain keywords and these keywords are what potential customers or clients use to search for your business. Depending on how often you use these keywords and how much of an authority you are, the higher you will rank. Essentially, the more traffic you have on your site, the better not only for your business but also for your digital ranking – which is a thing in these digital days.
Strategic Collaborations
Collaborating with strategy in mind when it comes to releasing content is another crucial element to not only building your SEO portfolio but also increasing your reach.
When a business or an influencer looks to collaborate, a few things are important. The two parties collaborating together must make sense, so the products or what they stand for need to be in line. Furthermore, they also need to have the same following or at least a similar one, so that the collaboration is fruitful for both and then there also needs to be the same amount of followers, as someone with loads more followers won’t just share their ‘list’ with someone lower in followers as it doesn’t benefit them.
Once the content and collaboration strategy have been etched out, SEO link building still stays a priority. It doesn’t just end because you found someone ‘good’ to work with, you now need to create written content, often referred to as copy and hashtags that get this collaboration going properly. Doing this efficiently and effectively can take years, which is why getting advice directly By Henrik Bondtofte, is advantageous as he has been in the business of SEO for over 20 years and might be able to help you down this route, without making as many rookie errors as you would if you were going at it alone.
Think of Your Niche
The most important thing to SEO is thinking about your niche or target market, after all, that is why you’re going for these special keywords anyway, to try to reach your target market. It is crucial that you work hard to try to carve out a keyword or two that work seamlessly for your business and accurately put you in the right markets.
Don’t forget that some keywords are over-used and therefore saturated, which means that you won’t get far using them. On the other hand, some are too niche and wouldn’t be terms or words that customers would ever really search for and are therefore futile too. Finding a balance between these two areas is the sweet spot.
Well, there you have it, the most important things to bear in mind when it comes to SEO building.
