The first time I set up a Facebook page for my crafting business, I stared at the screen for 20 minutes before calling my nephew for help. Now, three years and thousands of followers later, I help other shop owners with their pages. If I figured it out, you can too.
Facebook has 3 billion active users. This makes it the largest social platform for small businesses to reach customers.
Your Facebook business page works like a mini-website that you can update easily. Customers can check your hours, send you messages, and leave reviews.
Creating a page is free. I’ve helped dozens of business owners set up their pages, and I’ll show you how.
What is a Facebook Business Page?
A business page on Facebook works differently from a personal profile. Your page connects with friends and family. Your business page connects your company with customers.
As your business grows, you might need to buy Facebook agency ad account services from platforms like Uproas.io to scale your advertising efforts. Many of my clients who started with basic pages eventually upgraded to agency-level advertising to reach more targeted audiences.
My friend runs a hair salon with an online business component. She uses her business page to see when her posts reach the most people. She started posting styling photos on Wednesday evenings when her audience was most active. This doubled her engagement and helped grow her online business presence.
How to Create a Facebook Business Page
I’ve created many business pages. Here’s what you need to do:
Step 1: Log In to Your Personal Facebook Account
You need a personal Facebook account first. Your personal profile and business page stay separate.
Log in to Facebook with your account. Click your profile icon in the top-right corner on desktop (or the menu button on mobile). Select “See all profiles,” then “Create new profile or page.”
Step 2: Choose a Page Type and Category
Select “Public page” to create a business page.
Choose categories that describe your business. Facebook uses these to help people find you.
You can pick up to three categories. For my jewellery page, I chose “Jewellery Store,” “Handmade Goods Store,” and “Local Business.” This covered what I sell and my local focus.
Step 3: Enter Your Business Information
Use your actual business name. If someone else has that name or if your name is very generic, add your location (like “Sarah’s Flowers – Phoenix”).
The description field gives you 255 characters to explain what you do. Answer these questions: What do you sell? Who do you sell to? What makes your products special?
Be specific about what makes your business unique.
Step 4: Upload Profile and Cover Images
For your profile picture, use your logo. If you don’t have a logo, use a clear photo of your best product, your storefront, or a professional headshot.
Your cover photo is the banner across the top of your page. Use a high-quality image sized at 851 x 315 pixels.
Step 5: Add a Call-to-Action Button
Choose a button that matches your primary business goal. For my jewelry business, I use “Shop Now” which links to my online store. A restaurant might use “Order Food,” while a service business might use “Contact Us” or “Book Now.”
Make sure your button links to a page where customers can take action easily. My hairstylist friend linked her “Book Now” button to her scheduling software and increased online bookings by 40%.
Step 6: Fill Out Your “About” Section
Complete all information to help customers find what they need. This also allows your page rank better in searches.
Add your phone number, email, website, address (if you have one), and business hours. Be accurate with your hours. Customers get frustrated if they arrive when they think you’re open and find you closed.
A complete page looks more professional.
Step 7: Create Your First Post
Publish at least one post before inviting people to like your page. An empty feed looks unprofessional.
A welcome message with a photo works well. Consider offering a special deal for your first followers to encourage people to connect with your page.
Pin this post to the top of your page so new visitors see it first. Click the three dots in the post’s corner and select “Pin to Top of Page.”
Common Mistakes to Avoid
After helping many business owners, I’ve noticed these common mistakes:
1. Using a Personal Profile Instead of a Business Page
Some business owners promote their business on personal profiles because it seems easier. This causes problems.
It breaks Facebook’s rules and risks account shutdown. You miss business features like insights, ads, and reviews. Personal profiles can only have 5,000 friends, while business pages can have unlimited followers.
A florist friend ran her business from her profile for years. When she switched to a business page, she gained so many features that she said, “I wish I’d done this years ago.”
2. Leaving Your Page Incomplete
An incomplete page suggests you don’t care about details. Would you give out a business card with half your information missing?
I hate seeing business pages with no hours listed, generic cover photos, or empty about sections. These missing elements make potential customers work harder to learn about your business, and most won’t try.
Complete every section before promoting your page. It’s better to launch a week later with a professional page than rush out an unfinished one.
Click here to know the Top Do-Follow bookmarking submission sites list with high D/A.
3. Ignoring Messages and Comments
Facebook shows your response rate publicly. A “Typically responds within an hour” badge builds trust, while “Typically responds within a week” does the opposite.
Check your page daily for comments or messages. I’ve gotten several large orders through quick responses that might have gone to competitors.
Remember to respond to public comments—even negative ones. When I received a critical comment about shipping delays, I responded with an apology and explanation. The original commenter appreciated this, and other customers added their support.
FAQ About Creating a Facebook Business Page
-
Do I need a personal Facebook account to create a business page?
Yes, you need a personal Facebook account to create and manage a business page. Your personal information stays private.
-
Is creating a Facebook business page free?
Yes! Creating and maintaining a basic Facebook business page costs nothing. You only pay if you choose to run ads or boost posts.
-
How do I add team members to manage my page?
Go to Page Settings > Page Roles and enter the email address of the person you want to add. You can assign different permission levels from full Admin access to more limited roles like Editor or Moderator.
Final Thoughts on Creating Your Facebook Business Page
Your Facebook business page is often the first impression potential customers have of your brand, so it’s worth taking time to get it right. Remember—it’s not a set-it-and-forget-it project.
Successful business pages evolve over time, responding to changing customer needs and platform features. My page looks completely different now than when I started, with better visuals, varied content, and strategic calls to action.
Start with the basics outlined here, but experiment to find what works for your unique business. Facebook gives immediate feedback through engagement metrics, allowing you to refine your approach continuously.
