AI crawlers do not start with your best article. They start with the files that tell them what your site is and whether to trust it. The first is llms.txt, a plain text file at your root that describes what your site is authoritative on and which pages matter most. Most sites do not have […]
People now ask ChatGPT the questions they once typed into Google: “What is the best tool for this job?”, “Which company should I choose?”, and “What are the alternatives to this product?” If ChatGPT mentions your competitors but leaves out your brand, traditional rank tracking will not show you the problem. You can check a […]
Something quietly shifted in how developers find software over the past 18 months, not dramatically, not all at once, but in a way that has started showing up in acquisition data at DevTool companies paying close attention. The shift looks like this. A developer is building a data pipeline. They need a schema validation library. […]