Infographics are very popular today and are widely used as a marketing tool. Businesses use this as a way to effectively communicate their complex message in a visible and easy-to-understand way.
Statistics show that in just two years from 2011-2013, Google’s infographic search volume has increased by more than 800 percent.
What is an infographic?
Infographic refers to a combination of information and diagrams with charts, diagrams, diagrams, and style text. It is an effective way to construct a story in a very interesting and engaging way.
It has been said that modern people are more likely to look at pictures than to read a long text. Experts confirm that people often draw pictures first before reading the text on the site they visit. This is because visuals process the brain 60,000 times more often than text.
Businesses and publishers who use infographics reap the benefits today. Basically, they are able to increase their web traffic by 12 percent compared to those who do not use infographics.
Tips for making an infographic
Creating an infographic requires ingenuity and planning. It is more than just putting text in a picture.
First, you need to come up with a goal and then choose a theme. Decide what you want to accomplish with your infographic and focus on that. Your goals will help you create a story that will engage your fans.
Next, combine as much data as possible into the topic you selected. Numbers and text will be very helpful.
From there, you can continue to draw your opinion to determine how you would like your information to flow. Choose colors that are pleasing to the eye but avoid those that are too bright and that will blend well.
In creating the infographic, you have two options – hire a graphic designer or make your own. The first option is for busy entrepreneurs who do not have time to plan and build their infographics. With a professional colleague, you can simply provide all the data you want to be installed and wait for the first draft from the photographer.
If you are a person with art and craftsmanship, however, you can choose a homemade route. Whether you are behind the scenes or not at all in image processing, you can still create the infographic you want using some free tools including the drag and drop types available online. Many apps allow users to build their infographics for free but require less money to download the finished product.
When you’re done building your infographic, share it on your social media sites and, if possible, create a small image if you want to show a certain category of easy viewing.