On-site or on-page SEO is the practice of optimizing elements
within a given website.
It's much different from off-site SEO, which involves any off-page activities that help to improve the ranking position of a web page.
By SEO WORLD
META TITLE
Make sure that your meta title is set within your source
code or HTML document. Make your title attractive.
META DESCRIPTION
Your metadata shows up on Google or Bing's search
result snippets. Make sure your description gives the
user a strong reason to click-through to your site.
SEO-FRIENDLY URL
on-page-seo-checklist.html' is much better than 'on-page-seo-checklist?-weired-url-555'. Keep your URLs descriptive, short, never use underscores but always
use hyphens.